The Problem
Redbox was using lackluster video ads to promote the latest movies. These ads consisted of nothing but static film posters rotating in and out. Would this get you amped up to watch something new? Me neither.
The Solution
I brought in actual trailer footage and created eye-catching motion graphics in order to create a much more exciting experience for viewers. I used this recipe to refresh this video every two weeks with a brand new lineup of movies. This spot aired on Redbox's Free Live TV platform as well as Pac 12 Network.
SKETCHES
STILL FRAMES
